One of a kind pieces made by the hands of Mexican Artisans

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Free Tote with Purchases Over $35

Make a purchase on our website starting June 25th and receive a free tote bag when you spend over $35!

While supplies last.

Shop Viva Frida

Doctor, if you let me drink this tequila, I promise I won't drink at my funeral.

Frida Kahlo

Our Mission

VIVA FRIDA is fun and festive place to come together and appreciate the colors, art, music, tequila, culture and traditions of Mexico — all in the spirit of Frida.

No matter the space — virtual, community, or eventually, at large events again — we want to build connections within our community and with the wonderful culture of Mexico.

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Mexicanidad de Frida Collection

Inspired by items that Frida used to decorate her own Casa Azul, this collection features artwork, home and garden décor, and other housewares that capture Frida's essence.

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Support Bay Area Small Businesses

Shop our official Vendor Participants to experience the works of local vendors, artists, and crafters who have been a part of our VIVA FRIDA events and online shop over the years.

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Frida Face MasksFrida Face Masks
Juan Solis Frida Face Masks
Sale price$9.00
Fridita Rag DollFridita Rag Doll
The 1 Love of Crafting Fridita Rag Doll
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Sale price$20.00
Frida Tin PotsFrida Tin Pots
Lola Tiliches Frida Tin Pots
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Sale price$27.00
Frida Clay PotsFrida Clay Pots
Lola Tiliches Frida Clay Pots
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Sale price$27.00
Forever Frida BookForever Frida Book
Booklandia Forever Frida Book
Sale price$14.00 Regular price$17.00
Frida Beaded BraceletFrida Beaded Bracelet
Seleene Succulents Frida Beaded Bracelet
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Sale price$15.00
Frida PatchFrida Patch
Maldicion Brand Frida Patch
Sale price$10.00