New arrivals
NEW IN THE SHOP!
Check out our new collection of ceramic coffee mugs and planters created and designed by Mexican artisans.
Doctor, if you let me drink this tequila, I promise I won't drink at my funeral.
Our Mission
VIVA FRIDA is fun and festive place to come together and appreciate the colors, art, music, tequila, culture and traditions of Mexico — all in the spirit of Frida.
No matter the space — virtual, community, or eventually, at large events again — we want to build connections within our community and with the wonderful culture of Mexico.
Learn MoreMexicanidad de Frida Collection
Inspired by items that Frida used to decorate her own Casa Azul, this collection features artwork, home and garden décor, and other housewares that capture Frida's essence.
Support Bay Area Small Businesses
Shop our official Vendor Participants to experience the works of local vendors, artists, and crafters who have been a part of our VIVA FRIDA events and online shop over the years.
