VIVA FRIDA is a creative platform that celebrates Frida Kahlo and her Mexicanidad.

VIVA FRIDA was born out of our passion for Mexican artesanias, music, food, art, tequila and of course, Frida Kahlo. The love we have for our vivacious and rich culture, is something we want to share with people near and far. But how to deliver this passion was key!!

Event planning became the means by which we began to create memorable experiences.

In 2016, we planned an event centered around Frida Kahlo because she is the perfect example of someone who shared the same passion and pride for the Mexican culture. This was the moment VIVA FRIDA came to life and when all the magic began to occur. 

VIVA FRIDA is a family friendly event where people can enjoy churros or tacos from vendors within our community. A place to listen to live mariachi, take part in a Frida look-alike contest or indulge in tequila and mezcal tastings. It's the perfect chance to obtain beautiful Frida artwork from talented artists as well as Frida inspired creations from over 35 vendors that come from all over California. It's a space where women wear flowers in their hair, rebozos around their arms and shade in their eyebrows a little darker to resemble and celebrate Frida and her Mexicanidad. VIVA FRIDA is full of passion, it's colorful, it's festive and so much more!

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With 2020 bringing in an array of unexpected incidents, VIVA FRIDA had to innovate and find a new platform to continue sharing its magic. So, we created the VIVA FRIDA online store. Our focus is to begin this new journey by including artists and vendors from our past events and create an inventory of their beautiful Frida inspired creations.